In coming hours, people around the world will join the global event of Earth Hour. It’s like a 60 minutes of global election to vote the greener way for the earth.
By switch off the lights at 8.30pm to 9.30pm, Saturday, 26 March, 2011 people are in a row to “help the world see the light”, says UN Secretary General Ban Ki-moon.
It seems that Earth Hour has been received many supports because of the booming in social media.
Earth Hour is a symbol of solidarity in fighting global warming. Earth Hour began in Sydney in 2007, when 2 million people in one city switched off their lights. Last year, Earth Hour had involved people in 128 countries and territories.
I see that Earth Hour event is organized well using enough resources. This is a good sample of public campaign to combat global warming. As people need simple and doable solution of global warming, Earth Hour offers it it widely. Reducing our energy consumption simply reduce emission.
Public campaigns is the main part of some NGOs’ action. They raise public awareness using stunning advertorial, widely network of events or anything that can attract major media coverage. The last action, sometimes, condemned by the parties that accused for environmental crimes.
I put Earth Hour as the public campaign using positive approach. The organizer talk to every parties, organizations, companies and promoting the easy way to save the environment. They prioritize the benefits, incentives and cooperations.
But, this event also received critics as well. People see the Earth Hour as a ceremony, just like a high level meeting talking about climate change. No result significant at the end of the event.