Although it introduced about four decades ago, the term of “future shock” has meets its relevancy in various places and events. Briefly, Toffler’s defines future shock as a personal perception of “too much change in too short a period of time“.
Toffler says that society is undergoing an enormous structural change, a fast change from an industrial society to a “super-industrial society“.
Because of this change, people will overwhelmed; the accelerated rate of technological and social change leaving people disconnected and suffering from “shattering stress and disorientation”.
Kajoshi argues, in the super-industrial period, the technological advances have made production and distribution of information so much easier. Yet, nowadays we have an information society, a high-input society, which is also a high-noise society. “We live in a perpetual din of media, which we continually adopt to.” (Klapp, 1986)
Toffler introduced Future Shock before internet well developed, and now we found so many scandal involving advanced technology such internet and latest gadget. More people become victims, consumers as well as information spreaders both in political or sex scandals that shocking our noisy society.
Future Shock printed in 576 paperback