Social networking and forests protection efforts
Social network software may become the most important tools as the growing of number internet users throughout the world. Internet users are enjoying social medias with various interests. Many people then demand social network software to build basic tool on achieving wider popularity of their companies, organizations or social projects. They are hoping that social network software are good option to create online community instantly. However, there are still many companies and organizations used existing social networks for spreading their ideas, brands and events.
I put highlights of the role of current social networking on the public awareness on sustainable development issues as Jeffrey Sachs noted in his newest book Common Wealth: economics of a crowded planet.
Now, I’m exploring how the social networking used by several environmental NGOs to disseminate their ideas of forests protection. I list four international NGO who engage in Facebook.
- World Wide Fund for Nature (WWF) : This organization gaining a lot members and attentions of facebook users. WWF has various programs of climate change, energy and forest protection in many countries and ecosystems. I appreciate their works using social network to improve people’s understanding on environmental issues, including forest protection.
- Conservation International (CI): CI takes opportunity in social networking to create community as well as collecting funds for supporting conservation programs. Online fund raising for conservation program maybe less popular than Barack Obama did.
- Rainforest Alliance: More than a thousand Facebook users become fans of the organization. This NGO always update their Facebook accounts with their field activities, reports and various practical greening tips. Have your ever think that Rainforest Alliance has connection with Harry Potter?
- Greenpeace International: In its Facebook account, we can find updates of global campaigns on environmental protection as well as peace promotion. Of the forests related issues, Greenpeace put also attentions on conservation of peat land forest in Indonesia.
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You did a good job mentioning the mainstream groups. But the real legitimate in-the-trenches forest defense work happens with countless neighborhood forest defense group, as well as wildlife welfare groups, and most important of all indigenous peoples.
All four groups you mentioned have done good things, but because of their size and scope they too often lack accountability to the people and creatures in the same way as the people who live closest to their particular forest landscape…
What I’m trying to say is I could tell you about WalMart, Amazon, Best Buy, and Target and then say that this is how you are going to shop successfully, but there are so many options, so many mom and pop enterprises. Most green thinkers also tend to rather “buy local.” Same thing goes with forest protection!
But also we need to protect all the worlds forest and that means all the world’s peoples must participate both globally and locally and the best way to get involved is to begin to be way more curious about what it will take to make a difference!
Long live the trees, Deane
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